The digital campaign, ‘Safety Mein Zero Compromise’ by Hyundai Mobis for Anti-Counterfeit Day has been conceptualized focusing on the need to buy and use only genuine parts and accessories.
With a strong and renewed focus to promote the usage of only genuine auto parts and accessories, Mobis India Limited, is celebrating a weeklong anti-counterfeit campaign. This move comes in the wake of the ever-growing counterfeit product market, which poses a huge threat to genuine auto players.
Speaking on the occasion of Anti-Counterfeit Day, Woosuk Leem, Managing Director, AS Parts Division, Hyundai Mobis India remarked, “There is no denying the fact that the menace of counterfeit auto parts makers has severely impacted the automobile market. Several reports state that this has impacted the safety of the passengers at large and also caused huge revenue losses to companies. Besides the loss of revenue and putting passenger safety at risk, it does not meet the criteria of genuine manufacturing processes and hampers the brand credibility drastically.
Detailing the new campaign on Anti-Counterfeit Day, MrLeem elaborated, “Leveraging our commitment for last five years this year too, our all-new Digital campaign “Safety Mein Zero Compromise” has been conceptualized focusing on the need to buy and use ONLY genuine parts and accessories. To ensure the customers prefer only genuine parts and accessories over non-genuine ones, our MRP label has been designed with a five-step security feature which includes a Hologram and a logo that are interlinked and seamless. Hence flipping them, either way, reflects the Hyundai logo, which is an inbuilt check and stamp of our authenticity, safety, and security.”