As per the mandate, Sociowash will be responsible for brand strategy, creative, digital & social media planning for iFFALCON by TCL.
Sociowash, a creative digital agency, has won the digital mandate for iFFALCON, a smart home appliances brand by TCL, a leading player in the global TV industry. Won during a multi-agency pitch, this integrated mandate will consist of brand strategy, creative, digital & social media planning.
One of the challenges that inspired Sociowash to take on this mandate was today’s rapidly evolving technological landscape, where people have abundant options to choose from in the smart home automation industry. Founded in 2017, iFFALCON is a consumer electronics company from the house of TCL, a paramount in the global TV industry that designs, develops, and manufactures diverse home appliances, ranging from air conditioners, washing machines, refrigerators, etc.
Speaking on the win, Pranav Agarwal, Co-Founder, Sociowash said, “We are ecstatic to be associating with iFFALCON by TCL, which we feel is one of the very few players in the market that is committed to delivering technology in its truest form. Our strategic and creative teams have always managed to translate the vision in novel and creative ways and that is wholly going to be our intent here too. We aim to chart an aggressive creative growth strategy for the brand to spread its wings here in India and to take their product portfolio up a notch with our strategies.”
Commenting on the partnership, Justin ZHONG, Head of Marketing, TCL India said, “We are delighted to have Sociowash on board and are unerring to believe that Sociowash fully understands the essence of leading-edge technologies along with the imperativeness of having a strong digital presence. Smart home appliances are not just nifty ways to keep up with the latest technologies but unquestionably add convenience, comfort, and peace of mind, and that is to the hilt of our motive. We look forward to fostering a long and successful partnership with the young and dynamic team at Sociowash to restructure and escalate our brand communication.’’