Sony Pictures Networks ventures into audio streaming with podcast

Social Samosa
Jun 10, 2021 21:17 IST
New Update
Sony Pictures podcast

Go-Beyond Podcast by Sony Pictures Networks India, a curated podcast series that offers stories of experienced minds adhering to the brand’s corporate philosophy, marks the broadcast company's venture into audio streaming.

Launched in the 25th year anniversary month of Sony Pictures Networks, so far this podcast has featured eleven guests from different walks of life. The guest line-up ahead is varied, and the podcast capsules are a conversational amalgam of laughter, wit, insights, and inspiration.

The Go-Beyond podcast adds to SPN’s content bouquet and also enables the brand to foray into a segment that is surging in India with more people opting for digital audio streaming. According to a PWC, Report India is the third-largest podcast market, after China and the US, and is estimated to reach 17.61 million listeners by 2023.

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Personalities with remarkable journeys and stories across sports, literature, business, entertainment, history, and the culinary arts, and more, have appeared on SPN’s ‘Go-Beyond Podcast’. These guests include names such as Chef Amrita Raichand, Actor and Comedian Ash Chandler, Former Australian Cricketer Jason Gillespie, Environmentalist Bittu Sahgal, Author Samit Basu, and Historian Vikram Sampath, amongst others.

N.P. Singh, Managing Director and Chief Executive officer (CEO), Sony Pictures Networks India, shares "As the digital audio craze continues to explode, ‘The Go-Beyond Podcast’ creates deeper engagement with audiences by bringing to the fore real-life stories and insights of achievers who braved small or big limitations to resonate with success. SPN has a pioneering history of creating compelling content across formats and platforms, and the Go-Beyond Podcast is our endeavor to both inspire and entertain a global listener-base".

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