Reviving an iconic character from Indian cinema, Disney+ Hotstar launched their latest campaign showcasing the platform's direct-to-digital offering and slate of releases.
The campaign by Disney+ Hotstar features Shakti Kapoor, returning after more than 25 years as Crime Master Gogo. The actor also shares the screen with Shraddha Kapoor for the first time, along with being welcomed by Karisma Kapoor, his co-star from the film Andaz Apna Apna.
Conceptualized by DDB Mudra, the film shows Shakti Kapoor as Crime Master Gogo turned salesman who is selling the Disney+ Hotstar Multiplex proposition to people. However, on learning that the audiences are already enjoying the latest movies on Disney+ Hotstar, Crime Master Gogo causes mayhem in town staying true to his dialogue “Aya hoon, kuch toh lootkar jaunga!”.
“Disney+ Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences, said Sidharth Shakdher, Executive Vice President, Disney+ Hotstar. “Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters. The campaign aims to entertain with the evergreen Shakti Kapoor reprising his iconic character, Crime Master Gogo, and the hilarity that ensues when Gogo takes on the role of a salesperson for Disney+ Hotstar Multiplex,” he added.
Shakti Kapoor, Actor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am so happy to have recreated the Crime Master Gogo look for Disney+ Hotstar. Reliving those moments again was made even more special because it was the first time that I got to share the screen with my daughter Shraddha. Back in the day, we could have never imagined that movies could be accessible to people at all times with just the touch of a button. But Disney+ Hotstar Multiplex has ensured that the latest movies reach audiences at home.”