ET Medialabs wins fREADom’s digital mandate


As per the mandate,ET Medialabs aims to rapidly scale the business and provide an overall view of the full-funnel stitched customer journey for Freadom.

ET Medialabs has won the App Marketing Analytics, BI & Growth mandate for Freadom, after a multi-agency pitch.Launched in 2016, Freadom is India’s first comprehensive learning platform for children aged 3-12 to strengthen their English reading, speaking, and conversation skills. Since January 2020, the company has helped close to 3 lakh students. Freadom recently bagged funding of $2.5 million and plans to foray into the international market.

Speaking about the mandate win, Lalit Panigrahi, VP, ET Medialabs commented, “We are elated about our association with Freadom and aim to exceed the mandate entrusted to us by the company. Freadom is a leading learning platform for children aged 3-12. Bagging the mandate of such a prestigious and innovative platform gives us an opportunity to explore the ed-tech sector widely. As the user{child} and buyer{parent} of Freadom’s product are different, ET Medialabs will be creating a fine-tuned marketing strategy covering both the segments and work towards generating, enhancing, and maintaining the brand value.”

As a result of this collaboration, ET Medialabs will provide entire Digital Marketing & Analytics services that include performance marketing on Google, Facebook, LinkedIn, Snapchat, Quora, etc. Along with performance marketing, ET Medialabs will help Freadom in Server-to-Server integration to parse offline events to platforms like Facebook, Google, etc. for advanced level optimization. ET Medialabs will also provide Freadom with daily reporting and dashboards with full-funnel stitched data of all marketing channels.

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ET Medialabs’ primary focus will be to provide a tremendous scale in revenue via digital channels in the upcoming months.

Amrutash Misra, SVP, Freadom, added, “ET Medialabs is known to provide strategic digital marketing services to its clients. As an ed-tech platform, our mission is unique and we firmly believe that ET Medialabs’ extensive experience in delivering business growth makes them a suitable partner for us. We are excited about our collaboration with ET Medialabs and look forward to further broadening our footprints and great value addition.”