FCB India will be led by Debarpita Banerjee as Chief Executive Officer, Surjo Dutt as Chief Creative Officer, and John Thangaraj as Chief Strategy Officer. In their previous roles, Banerjee, Dutt, and Thangaraj were President – North & East, National Creative Director and National Planning Director, respectively.
FCB Group India recently announced the restructuring of its creative agencies and a new three agency structure – FCB Ulka, FCB Interface, and FCB India. FCB India, the newest agency in the fold, led by Swati Bhattacharya as the Creative Chairperson, has announced its newly elevated C-Suite leadership team.
The agency has been conceptualized as a hybrid new agency for a new era of hybrid marketing, combining hybrid talent and hybrid thinking to unleash ‘hybrid creativity’ – powerful, unmissable, media-agnostic ideas that truly span the length and breadth of the consumer journey. Five years down the line, riding on some key brand wins like Horlicks, Google India, Domino’s, Nokia Mobiles, Vistara, Uber, Merino Laminates, All Out, Baygon, Dranex, and Mr Muscle, LivGuard, LivFast, McCain, Birla Fertility, and IVF amongst others; this growth has given birth to an end-to-end independent and integrated agency – FCB India.
In a marketplace inundated with specialist agencies, FCB India aims at bringing a multi-disciplinary approach to creative ideation, drawing from fields as varied as design and data to media and marketing.
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Speaking on the occasion, Swati Bhattacharya, Creative Chairperson, FCB India, said, “When Debbie, Surjo, and John enter the room to solve a problem… you know it will be done. Very rarely do you see such chemistry and energy in the boardroom? They can afford to be terribly honest with each other, and that directly makes the idea shiny and the brand shinier!”
Speaking on their appointment, Rohit Ohri, Chairman & CEO, FCB Group India, said, “Hybrid thinking truly begins with hybrid talent. Debbie, Surjo, and John’s diverse experience across content marketing, media strategy, and digital storytelling, respectively, uniquely positions them to deliver to the challenges of building and growing brands in today’s complex, ever-changing marketplace”.
“Debbie, Surjo & John have been instrumental in growing the FCB brand across new clients, categories, and markets. Having spent half a decade working with each other, they play off each other’s strengths, bring multiple perspectives to the table, and form a formidable base from which to further consolidate the tremendous equity they have already built. I wish them the best in their new roles and have no doubt that they will lead FCB India into a new era of success,” Ohri added.