As per the new role, Meehiir Desai will lead the Marketing and Corporate Communications functions of Fullerton India and more.
Fullerton India has announced the appointment of Meehiir Desai as their Head of Marketing. He will be reporting to Ajay Pareek, Chief Business Officer at Fullerton India.
With over 16 years of extensive experience in brand management, media outreach (digital and offline) and corporate communications, Desai has served in companies across different domains such Fino Payments Bank, Sony Pictures Networks, Times Global Broadcasting Company, Network 18, and HDFC Bank. He resumes his Corporate journey as he joins Fullerton India after a brief entrepreneurial stint.
Speaking on the appointment, Shantanu Mitra, CEO & Managing Director, Fullerton India, said, “On behalf of the Fullerton India family, we are proud to welcome Meehiir to the team. He brings the right blend of experience to represent our brand to our stakeholders. We are certain that he will head the Marketing and Communications division with ease and strengthen Fullerton India’s presence across the country.”
On his appointment, Meehiir Desai, said, “I am delighted to join Fullerton India and excited to head the Marketing and Communication function. I look forward to support in strategizing, executing, and contributing to the growth of the brand and the organization’s vision and values.”
Meehiir holds a Masters of Management Studies from K.J.Somaiya Institute of Management Studies and Research.