As part of the initial phase, Gemius Design Studio will be managing the brand’s digital presence across verticals along with media strategy and investment for Rufil in Northern India.
Gemius Design Studio has won the brand strategy mandate for Rufil, a Jaipur-based dairy brand following a multi-agency pitch.
The account will be handled by the agency’s Surat office, which will handle all mainline advertising and services for the brand. Gemius will be managing the brand’s digital presence to strengthen Rufil in Northern India, as part of the initial phase.
Speaking on this win Saurabh Pacheriwal, Co-Founder, Gemius, said, “We are glad to be moving ahead as Rufil’s creative & strategy partner. We look forward to our partnership and hope to build a dynamic media model to deliver the right messaging to their consumers and to further strengthen the brand in newer markets.”
When asked about the association, Abhishek Joshi, Director, Rufil, said “We are glad to have Gemius on board as our brand strategy and communication partner, as we found both our ethos on the same grounds and we decided to move ahead with them. We are confident that this association with Gemius will help Rufil achieve the set target both in terms of brand perspective value as well as sales.”