As per the new role, Vivek Bahl will help Rediffusion grow and expand while aiming to create a deeper connect with the consumers for the clients on digital.
Vivek Bahl has joined Rediffusion SmartMedia as Senior Vice President and will be the agency’s Digital Lead in North & East India. He will be based out of Delhi.
With over 27 years of experience in advertising and marketing, Bahl was Head of Social, Havas for the past 3 years, prior to this. His portfolio includes Tata Motors commercial vehicles, magicbricks.com, Volta’s air conditioners, to name a few. Prior to Havas, he ran his own social media marketing agency for over 7 years. His leading clients include Domino’s Pizza, OLX, Cadbury Celebrations, Dairy Milk and Silk, Kurkure, Happydent, Mentos, Dunkin’ Donuts, and Bausch+Lomb.
“I am looking forward to working with the Rediffusion creative team to take clients’ digital campaigns to greater impact and ROI. The apertures available today in digital allow for smart targeting and far higher creativity. Having worked across multiple categories over the past few years, I have seen the digital scene evolve and grow. At Rediffusion, we are going to create unique solutions that communicate brand propositions better and help create a more endearing connect with the consumer”, says, Vivek Bahl, Sr. Vice-President, Rediffusion.
Navonil Chatterjee, Joint President, Rediffusion, said, “Vivek has both wide-ranging experience and maturity. He is incisive and insightful about digital usage by brands. He brings new learnings to Team Rediffusion. We are delighted to have him with us.”