As per the mandate, Albatrot will be responsible to elevate the gifting conversation and enhance the communication around the celebration of the brother-sister bond on Raksha Bandhan via a digital-first creative campaign for IGP.
IGP, formerly known as Indian Gifts Portal, is an online gifting company with a variety of premium products and curated gifts that aim to cater to almost any gifting requirement. Albatrot has been awarded a mandate to conceptualize a Raksha Bandhan digital campaign for the brand with an objective to highlight the new normal of trans-continental celebrations while still keeping traditions and bonds between siblings alive.
On their association with IGP, Ritambhara Sharma, Business Head at Albatrot, says “For the creative campaign, we zeroed in on a widely relatable insight that echoes the love between siblings which deserves to be celebrated, no
matter the distance. #TheGreatestGift has been crafted to capture this sentiment. Creating messaging and visual communication that played on the nostalgia, playfulness, and quirks of a sibling relationship, we’ve aimed to tug at the audience’s heartstrings. The campaign also highlights the brand USPs like strong national and international delivery networks and safe delivery practices that have become an important factor in decision making for the TG- brothers, and sisters of all ages, both in India and around the world.”
The messaging has been further romanticized around the curated range of offerings & personalized products via building a strong campaign narrative through visuals that subtly establish a modern, contemporary layer on a traditional festival.
The primary channel mix for the distribution of the campaign message is IGP’s social media and in-portal communication through various assets like short format videos, posts, emailers, banners etc. The campaign is being further amplified with a push via paid media and influencer marketing and engagements with influencers across the country and abroad, to reach audiences across borders.