As per the mandate, Grapes Digital will be managing the overall integrated duties of the brand such as media planning and buying, creative strategy, technology services, and overall communications (public relations).
Luxury Ride has assigned its first-time Integrated marketing and Communication (PR) mandate to Grapes Digital. The agency will service the account from its New Delhi office.
As per the mandate, the agency will be responsible for executing integrated marketing duties of the brand such as marketing and branding strategies, creative conceptualization and execution, media planning and buying, content planning for social media marketing, technology services, along with public relations. Grapes will also manage to scale up the brand’s social media presence, and persistence will be built and managed on platforms such as Facebook, Instagram, YouTube, LinkedIn, and Twitter.
Commenting on the partnership, Sumit Garg, MD & Co-Founder of Luxury Ride, said, “India is a huge market for vehicles and poses a very high potential for luxury cars. The sales of pre-owned luxury cars in India have witnessed a sharp increase over the past few years, and the demand continues across varied markets. The pre-owned luxury vehicle market is getting more organized with easy access to finance, annual maintenance contracts, and lower entry prices. We want to work towards strengthening Luxury Ride’s presence in the media landscape and chose Grapes to facilitate the same for us. We look forward to a fruitful partnership with Grapes Digital. The agency will deliver 360-degree communication strategies that are relevant to the current market condition.
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Commenting on the win, Himanshu Arya, Founder, and CEO, Grapes Digital, said, “This is an exciting opportunity for Grapes and we are delighted to have a brand like Luxury Ride-on board and hope to serve their growth ambitions. The pre-owned luxury car market has seen a significant surge in its growth-the industry is evolving and taking the route of digitalization to serve its customer better. We look forward to charting the brand’s journey and strengthen its position in the market. Grapes will be focusing on creating engaging, appealing, and innovative digital campaigns for the brand to help reach the target audiences.”