hBits appoints Jeslin George as Senior Vice President Digital Marketing


Jeslin comes with over two decades of experience and has worked with brands like the Times group, HSBC, and Shapoorji Pallonji Group.

hBits announced that the company has appointed Jeslin George, as its Senior Vice President Digital Marketing. The appointment is undertaken to focus on the strategic business expansion through digital. Jeslin will be leading all the digital initiatives of the company and the adoption of more and more technology.

Commenting on his appointment Shiv Parekh, Founder, hBits said, “We as a business are innovating and improvising technology for the ease of our existing and prospective customers. Jeslin’s ability to garner business by using technology and marketing makes him the right fit for the organization. His immense experience in Martech and knowledge in digital will help us to take a multi-dimensional approach that will span across customer experience and new business generation. We look forward to a great and fruitful long-term relationship.”

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Jeslin George, Vice-President, Digital Marketing, hBits said, “It is an honor for me to step into hBits. The company already holds a leadership position in the fractional ownership space. We have to work really hard to keep that intact. As a financial investment product, Fractional Ownership is a niche concept in India and will be a learning experience for me as well. I am especially looking forward to taking hBits fractional ownership platform to the next level by introducing AI, Blockchain, and smart contracts. We have to focus on making hBits a household name with fractional investment opportunities accessible to investors across the globe at the click of a button. I am really excited about this new assignment.”


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