As per the mandate, One Source will look into the digital and content marketing initiatives for Enerzal, FDC Limited across paid, shared, and owned platforms.
FDC Limited, parent to brands such as Enerzal, Enerzal Zero, and several others, today announced its partnership with One Source. Involving brand management across paid, shared and owned platforms, the remit will span digital and content marketing for the Enerzal brand.
For One Source, the mandate will be spearheaded by lead counsel on the account, Akanksha Srivastava, supported by the national team across Mumbai, Delhi, Bangalore, and Hyderabad.
Speaking of the partnership, Anang Basu, Deputy General Manager – Marketing, FDC Limited, opined, “When we started working on a slew of integrated marketing projects with One Source, I realized their thought process is extremely result-oriented and outcome-oriented. They think integrated and not tools, which means they look at the best way to find an outcome, not a tactic – something that I look forward to continuing as the hallmark of our relationship. At FDC, our focus as game changers is on partnering with other game-changers”.
Srishty Chawla, Co-founder, One Source, said, “Our focus as a consultancy has always been on doing work that grows brands and bottom lines. More than 70% of our business is referral-based, and we knew this would happen invariably, if we stuck with our motto of being a revenue center for our clientele”, to which added Sandeep Rao, CEO, One Source, “We are honored to work with a leading pharma major such as FDC Limited, especially in light of our extensive experience in the healthcare, wellness, and pharma space. In a wellness-focused India, Enerzal trumps all options, and telling that story is going to be our joy and privilege.”