As per the social media mandate, Pixelfox will manage social media exposure, digital collaborations, and promotions to strenghten St. Regis’ digital footprint.
The St. Regis Mumbai roped in Pixelfox as their digital AOR. Pixelfox will deliver the brand’s promise of exquisite living to the Indian audience in the digital realm, ranging from social media creatives and content to ORM services and paid promotions.
With perspectives and thoughts alike, the way ahead seems unhindered. Nicholas Dumbell, General Manager at The St. Regis Mumbai believes that “People come first. Embracing change coexists with prioritizing our audience and this is the path we aim to abide by, with Pixelfox on board. Digitally, we predominantly desire to create a community, keeping up with the ever-changing trends for F&B, events, and leisure travel which Pixelfox can be at the helm of.”
On awarding the mandate to Pixelfox, Sunila Duggal, Director of Marketing and Communications at The St. Regis Mumbai, commented, “The emphasis on the importance of tradition and family was what caught our eye when Pixelfox pitched their ideas to us. With the Foxes steering the ship, we’re looking forward to delivering the essence of legacy and luxury to an evolving digital audience.”
Krutika Vernekar—co-founder of Pixelfox—remarks, “Owing to the current pandemic, it has become crucial for brands in the hospitality industry to communicate with their customers about their response to the situation and help navigate through it. The foxes are well prepared to take on this challenge on behalf of The St. Regis Mumbai!”
Amit Damani, the co-founder of Pixelfox, adds “We are thrilled to be on board with The St. Regis Mumbai’s digital and social communication journey. An increasing part of the country is heading towards a digital-first age, and we are keen on positioning The St. Regis Mumbai at the forefront. We look forward to getting our creative juices flowing in new and unprecedented directions!”