Publicis Groupe consolidates content production arm under Varun Shah


Publicis Groupe appoints Varun Shah as Executive Vice President and Head of Prodigious India and Content Factory India. Further, the Groupe elevates Akshay Multani to Executive Producer, Prodigious, and appoints Deepak Bulchandani as Head of Brand Partnerships at Content Factory. 

Varun Shah’s appointment and other team member elevations are in line with the agency’s agenda to bring in the needed efficiencies and agility to the production process and capabilities while delivering quality content for brand partners.

Publicis Groupe consolidates the content production arm under Varun Shah and appoints him as Executive Vice President and Head of Prodigious India and Content Factory India. Further strengthening the team, Groupe elevates Akshay Multani to Executive Producer, Prodigious and appoints Deepak Bulchandani as Head of Brand Partnerships at Content Factory. 

Speaking about the appointments Anupriya Acharya, CEO Publicis Groupe, South Asia said “Varun has been instrumental in growing the Prodigious India capabilities, and under his leadership, we have witnessed phenomenal growth over the past few years. He is a new-age production leader with a strong appreciation of international and local creativity and demonstrated experience in quality, reliability, and business acumen. I am confident that Varun will take Prodigious and Content factory to newer heights.”

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Varun Shah, Executive Vice President and Head of Prodigious India and Content Factory India says “Currently we are one of the country’s leading production houses and our ambition is to bring cutting edge technology and expertise to the market, setting new benchmarks for the industry. The new structure provides a platform to create volume content solutions for our clients across all content types and will help fuel our growth in the platform world. This consolidation will help us streamline our efforts by creating a production model which drives efficiency while delivering world-class branded content across media to our partners.”

He further adds “Prodigious India and Content Factory are both distinctive brands with a wide range of capabilities. I am confident that with the talent and experience that teams at Prodigious and Content Factory have currently we will redefine the standard for production capabilities in India.”


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