WolfzHowl onboards Maulik Kalamthekar as the Lead of Consumer Engagement Strategy

Maulik Kalamthekar

In his previous brief stint at The Glitch, Maulik Kalamthekar was the Group Head of Strategy for the WPP agency’s content division – Flux.

Wolfzhowl Strategic Instigation, a brand strategy consultancy has brought on board Maulik Kalamthekar as the Lead of Consumer Engagement Strategy. This is Maulik’s second stint at the behavior change strategy firm. He comes with over 7-years of experience in advertising and digital marketing across functions, agencies, and brands.

Commenting on his return to Wolfzhowl, Maulik says, “Strategy is about devising the best plan for winning. The wolves are mavericks in strategy craft. As we create robust strategies, we also want to focus on helping our clients execute our winning strategy with candor and creativity. Super pumped to be returning to do some rainmaking work for brands”.

Also Read: WolfzHowl brings on board Mohammed Taslim Arif as Senior Strategist

Renuka AsnaniPartner at Wolfzhowl and Head of Culture had to say this on Maulik’s return, “At Wolfzhowl, we are constantly strengthening our team, bringing in diversity, improving our skill-sets. This time we have Maulik, who joins us back at a crucial juncture in our journey. As a Strategic Consultancy, we are increasingly focusing on providing final mile engagement solutions that bolster our strategy craft that lead to better business outcomes. Maulik’s consumer and culture first thinking along with his expertise in new-age platforms, especially using data, will give us an edge to deliver not just effective strategy but also delightful creative engagement solutions”


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