Instagram launches stickers & multi-author story for Diwali

Instagram Diwali

For Diwali, Instagram has announced the launch of three new stickers to encourage the community to connect with their friends and family.  When people post Stories using stickers, these will also be visible to their followers in a Diwali special multi-author story.

These stickers are a part of a global campaign by Instagram for Diwali called #ShareYourLight. They have been created in collaboration with a Bangalore-based illustrator, Neeth to celebrate new beginnings and the triumph of light over darkness. 

How to use the stickers:

·        Capture or upload content to your story

·        Select the sticker tool from the top navigation bar

·        Under the featured section, you will see the three new Diwali-themed stickers. Place the same on your story

·        Finish creating your Story and post! 

The stickers will be visible from tonight and the multi-author story will be live from tomorrow night. 

Also Read: All Instagram users can now share links on Stories

‘Share Your Light’ was first launched last year when Instagram announced the launch of a Diwali-themed and a host of IGTV shows to enable people’s expression and entertainment during Diwali. Instagram has previously also launched a few AR filters, gif stickers, and content programming for Durga Puja. Creators have also engaged with Reels-specific programming, for Rakhi, Onam, and Ganesh Utsav.