Go Fish Entertainment bags the entertainment marketing mandate for Radico Khaitan

Go Fish Radico Khaitan
Go Fish Radico Khaitan

Mumbai-based entertainment marketing agency Go Fish Entertainment bagged the entertainment marketing mandate for Radico Khaitan. The agency has been working with key brands from the Radico Khaitan portfolio.

Radico Khaitan Limited (“RKL”) is among the oldest and one of the largest manufacturers of Indian Made Foreign Liquor (“IMFL”) in India.

Go Fish has been working with Radico Khaitan for some of its key brands, including Magic Moments Vodka, 8PM Whisky, and Morpheus Brandy on Celebrity Engagement, Entertainment Marketing Strategy, Content Creation and amplification, Entertainment Media, Entertainment PR, and Digital marketing,

Commenting on the association, Amar Sinha, COO for Radico Khaitan said, “Radico Khaitan has always been at the forefront of adopting new mediums of marketing to constantly engaging with its consumers. This partnership with Go Fish Entertainment reaffirms our commitment to our audiences. We are among the first few brands, if not the first, to partner with an Entertainment Marketing agency like Go Fish-which has been a stalwart in the industry to handle the full spectrum of our Entertainment marketing needs. Go Fish’s approach to harnessing various facets of entertainment marketing, from celebrity engagements to strategic collaborations and entertainment media, has helped us connect better with our consumers.”

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“Go Fish has been working closely with brands for over 16 years to help them navigate the complexities of Entertainment marketing. We are proud to win this Entertainment marketing mandate for an iconic brand like Radico. We’ve already worked with the brand for a few years and are confident that with this association, we will be able to bring a new dimension to the brand’s relationship with its consumers.”, Sajay Moolankodan, Director for Go Fish Entertainment.

Sajay further added, “We truly believe in the power of entertainment marketing and our goal in the  coming years is to get the marketeer to start thinking about ways to make their marketing more  engaging to consumers using entertainment marketing and to consider entertainment marketing as a serious and important part of marketing.”

Go Fish has already been working with Radico Khaitan for some of its key brands, including Magic Moments Vodka, 8PM Whisky and Morpheus Brandy.