Advertisers can now manage frequency of ads on YouTube connected-TV

To avoid overexposure of ads and a better viewing experience on connected-TV, Google has launched a new tool for YouTube and other apps, that allows advertisers to manage how many times viewers see their ads.

The new connected-TV frequency management solutions in Display & Video 360 for YouTube and more apps by Google, enables brands to limit repulsion by viewers from being annoyed by watching a single ad too many times.

Google mentions that the tool also impacts media performance positively. The company mentions on average, brands see a 5% reach per dollar increase when managing CTV ad frequency across YouTube and other CTV apps rather than separately.

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Advertisers can control the number of ads CTV viewers see across YouTube and YouTube TV apps with Display & Video 360, and also set a frequency goal for ads running across other CTV apps, but with the new tool, advertisers can manage CTV ad frequency across both.

This enables advertisers to set a common goal for the all-encompassing streaming experience on connected-TV, instead of individual apps. This means when an advertiser sets a goal to show a campaign five times, the tool will show the ad a total of five times on all apps on connected-TV such as YouTube, Hulu, etc.

The tool is designed to lead to even distribution of connected-TV ad budgets and optimum utilization. Measurement solutions such as running a Unique Reach report or the cross-channel frequency quantification tools can also aid advertisers in measuring the impact of campaigns executed with the new tactic.