Chimp&z Inc bags digital mandate for ALTBalaji’s Metaverse game, Lock Upp

As part of the mandate, Chimp&z Inc will help amplify ALTBalaji’s Metaverse game, Lock Upp with creative communications across social platforms such as Discord, Facebook, Instagram, Twitter, YouTube, and Telegram, amongst other duties.

Chimp&z Inc bags the digital mandate for ALTBalaji’s Lock Upp, a reality show-based fantasy metaverse game. As per the mandate, the agency’s headquarters in Mumbai will help amplify enrollment in the game with creative communications across social platforms such as Discord, Facebook, Instagram, Twitter, YouTube, and Telegram. The digital duties further extend to Online Reputation Management and Influencer Collaborations.

With this partnership, Chimp&z Inc forays into a metaverse market that offers in-game cards of the celebrity contestants which players can own, buy, sell, and trade and earn points through skilled gameplay and contributions to the ecosystem.

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Zulfiqar Khan, Group COO, Balaji Telefilms, shared, “As we embark on a first-of-its-kind journey for an innovation like the Lock Upp Game, we are delighted to have Chimp&z Inc on board to support us in this unique project which will break barriers and open paths for future content innovation.” 

Commenting on the association, Ashish Duggal, Vice President - Growth & Operations, Chimp&z Inc, said, "We're thrilled to partner with Zulfiqar and his team on delivering a surreal experience to the audience with a Metaverse-based game. The game plan is to develop identifiable social and digital solutions that will assist in supporting the brand's thrust area of being the first fantasy game based on a reality show. We put together a team of gaming enthusiasts for this project who formulated a digital strategy that will appeal to the target audience, which includes gamers, metaverse wizards, and NFT buffs. This innovative intellectual property has manifested a bridge between virtual reality and entertainment, making the audience a part of the content they are consuming.”