Honasa Consumer appoints Anuja Mishra as Chief Marketing Officer

Honasa Consumer Anuja Mishra

In her new role, Anuja Mishra will be responsible for accelerating the brand’s awareness and growth across the D2C ecosystem.

Honasa Consumer, the parent company of Mamaearth, The Derma Co. appointed Anuja Mishra as Chief Marketing Officer. In her new capacity, Mishra will oversee the marketing strategy for Honasa Consumer group brands – Mamaearth, The Derma Co., and Bblunt.

Anuja has been recognized amongst the Top 100 Marketers (20-21) and awarded the “Pitch Best
CMO’20-21 and brings with herself over 17 years of experience across Marketing and Sales. She has led
Brand Management, Innovation Strategy, and Sales across 3 of the largest blue-chip FMCG organizations
and some of the world’s most loved brands. As the CMO of Honasa Consumer, she will be responsible
for accelerating the brand’s awareness and growth across the D2C ecosystem.

Speaking on her role, Anuja Mishra said, “I am absolutely thrilled and honored to join Honasa
Consumer in its exciting journey of becoming a powerful house of brands. Honasa has proven to be a
trailblazer across the D2C landscape, and I have tremendous respect for the organization’s ability to
innovate disruptively and meaningfully. I look forward to joining this talented team and contributing to
the growth mission.”

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Commenting on this crucial onboarding, Varun Alagh, Co-Founder and CEO, Honasa Consumer
said, “Honasa has emerged as the fastest-growing D2C brand and being a digital-first brand, it is
critical to constantly innovate and stay ahead of others in this excessively dynamic digital ecosystem.
Anuja comes with extensive experience in managing millennial brands and she joins us at a time when
the group has attained a great milestone with her expertise, she will elevate and support the
strategy to the next one. We are excited to have a seasoned professional like heron board and look
forward to growing the organization with her.”

Anuja Mishra will be taking the baton from Sambit Dash, who has been elevated to head of Brand Factory Team where he will be responsible for crafting, launching, and building new brands business for Honasa. She will be based out of the Honasa Consumer head office in Gurgaon.


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