Alok Arya, in his new role, will spearhead the new levels of growth at IIFL as well as engage more customers through communication and marketing initiatives.
IIFL Securities Ltd has appointed Alok Arya as the Chief Marketing Officer. Arya was previously the Head of Digital, Integrated Media & PR for the Consumer Products division at Piramal Group, preceded by senior roles at Google, Future Group and Tata Housing.
Arya draws over a decade of experience of being an impact-oriented marketer with a digital focus and a trusted advisor to senior leaders across a variety of Indian and multi-national firms. Alok has driven growth strategies to help purpose-driven brands bring big ideas to life. He believes in marrying the practice of digital strategy with marketing creativity and has acquired an in-depth understanding of the Indian, global and the “glocal” consumer. He has a Master’s degree in Marketing from IBS Hyderabad.
Sandeep Bhardwaj, CEO, Retail, IIFL Securities welcomed his appointment and said, “We are excited to have Alok with us. With his vast experience across diverse industries & work cultures, he will spearhead the next levels of growth at IIFL. His appointment reinforces IIFL’s vision to be a digital-first leader with customer engagement & empowerment at the helm of it.”
Alok Arya, CMO, IIFL Securities, said, “I am elated to join team IIFL on its journey to ‘democratize wealth creation in India”. With customer centricity at our core & a strong brand legacy, it’s an honour working with Sandeep and team towards our aspiration to become the preferred choice for wealth creation & financial wellbeing in the country.”