MX Media beefs up leadership team; appoints Sandeep Das as Marketing Head

MX Media

With the start of the new fiscal year and its pursuit to charter new growth areas and scale the business, MX Media, announced its new Corporate Team.

MX Media defines the new journey with growth and efficiency targets, unearthing the potential of the current and new businesses. The organizational restructuring of its team involves new appointments and a rejig of roles amidst the leadership team to focus on the user journey, drive new user growth, deploy best practices and bring operational efficiency.

The restructuring includes teams for User Growth, Marketing & Brand, PR & Corporate Communications, Revenue, SVOD Distribution & Partnerships, AVOD, and Revenue Planning & Strategy who will work with MX Media, Chief Operating Officer, Nikhil Gandhi.

User Growth

The company has appointed Niraj Mishra as the Head of User Acquisition & Performance, Amandeep Singh, Head of Growth Strategy & Analytic, and Swati Kaushik as the Head of Programming Strategy & Content Operations.

Marketing & Brand

Sandeep Das is the Marketing Head and will drive show campaigns, trade marketing, brand, and consumer strategy.

PR & Corporate Communications

Usha Rachael Thomas will lead Public Relations and Corporate Communications for all MX Media businesses.

SVOD, Distribution & Partnerships

Abhishek Joshi will be heading the SVOD business along with Partnerships and Distribution.


Dina D’Souza will lead the direct client and agency business as Revenue Head of AVOD OTT. Nitin Kemse will Head the Network Revenue and drive new ad verticals for the self-serve platform – MX Advantage & MX Audience Network. Ashish Patil will lead the MX Studios business and will be supported by Pankaj Malani & Suresh Menon for revenue and production operations respectively.

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Revenue Planning & Strategy

To bring a similar focus to Revenue planning and Strategy, Kunal Bharti will lead this function to drive excellence in pricing strategy, market share growth, planning, and best practices. He will be supported by Ramgopal Iyer. 

Commenting on this development, Nikhil Gandhi, Chief Operating Officer, MX Media said, “The last year has been dynamic, transformative, and extremely rewarding for MX Media. We are extremely proud of our business scaling new heights and the value we have been able to create for our customers, shareholders, and employees. We are pleased to announce a restructuring of functions and new leadership who will work in driving this exponential growth story further at MX Media.”

MX Media has built a digital entertainment ecosystem in India with 1Bn+ app downloads on Android, 300Mn MAUs globally, and 200,000 hours of content across 10 languages in the last three years.