The LEGO® Group India is targeting metro cities through an elaborate print marketing campaign across Times of India Group’s publications. The campaign spotlights over 150 new LEGO® sets releasing in India for the first time.
The campaign talks about the launch of over 150 new launches across 15 New PLAY THEMES (many International Bestsellers launching in India for the first time), which will go live in partnership with Amazon India.
The collection that is live on Amazon India’s site from18th to 26th March, Spotlights their homegrown themes like LEGO® CLASSIC, FRIENDS, DUPLO returning to India after more than 2 years as well as the largest collection of partnership themes like LEGO® Marvel, STAR WARS, Harry Potter, DISNEY & more!"With a fundamental belief that Children are our role models, the LEGO® brand has always aspired to inspire & develop the builders of tomorrow. Since we embarked on this mission in 2020, we've witnessed a significant rise in consumer demand! In fact, just in the last 1 year, the number of app downloads of our child safe community sharing & creativity app LEGO Life surpassed half a million. To add more play to the life of Indian kids, parents & adults alike – we're ramping up our efforts to add more play sets, play experiences, play themes & play occasions across all age groups from toddlers to adults! Hence, we're super excited to partner with the Amazon team to spotlight our new launches through the first ever LEGO Brand Days!" shares Bhavana Mandon, Marketing Director for LEGO India.
Adds Cherian John, Category head for toys at Amazon India, "Ever since their launch, we've partnered with the LEGO India team to help them bring the joy of LEGO play to more & more Indian kids & parents! Given their ambitious plans to expand presence in India, we felt that an exciting property like the first ever LEGO Brand Days could be a great way to realize those ambitions!"
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