Vajra Global launches thought leadership services 

Vajra Global, digital marketing agency, announces the launch of its thought leadership services to enable businesses create a cohesive content strategy that aligns with their overall goals.

Vajra Global, a Chennai-based Digital Marketing Agency, announced the launch of its Thought Leadership Services to help B2B businesses establish themselves as thought leaders in their industry. The service will help businesses create a cohesive content strategy that aligns with their overall goals, while also leveraging Vajra Global's extensive experience in the digital marketing industry. 

"We are excited to offer this service to our clients. We understand that businesses today face a crowded, noisy marketing landscape. With our Thought Leadership service line, we can help businesses cut through that noise and establish themselves as trusted experts in their industry," said Ganapathy Sankarabaaham, CEO of Vajra Global. 

Thought leadership is the ability of an organization to provide unique insights and innovative viewpoints based on their ideas, experience, and industry knowledge. It combines the work of an organization with individual experiences and original thought to solve real-world problems. By sharing the what, why, and how in a way that is easy to understand, they establish themselves as a credible source of information, thus increasing their brand value and customer trust. 

With a research, content, and digital-first approach, Vajra Global is looking to have broader conversations that can elevate organizations. Thought leadership combats misinformation as the ideas and opinions originate from the thought leader or organization. This adds credibility, enhances trust, and builds reputation. The service line was conceptualized as part of the content vertical to address the core problems organizations face when it comes to thought leadership. 

Studies carried out by Edelman and LinkedIn and iResearch confirm that about 50% of B2B C-Suite executives attributed their purchase decisions to high-quality thought leadership. The studies further show that thought leadership has a broader role in organizations which affects strategy, sales, marketing, decision-making, and relationship-building. Research also shows that the B2B buyer’s journey happens online and customers prefer to self-serve. Content such as white papers, authored articles, webinars, and online communities provides buyers with information even before meeting a sales rep.

Also Read: Case Study: How Kurkure’s UGC gained 28+mn reach by celebrating cringe as cute

“This is where the right content can help an organization position itself better,” says Sankarabaaham. “B2B is a complex space in which complex decisions are made by multiple stakeholders. Over the last few years, when speaking to clients, I noticed that while they acknowledged the importance of thought leadership, they weren’t sure where to begin and how to sustain it, as it required substantial effort. Others struggled to organize their thoughts, so their positioning and messaging were not coming through clearly.” 

Vajra Global is a seven-year-old digital marketing agency with over 100 employees and offices in Chennai and Thanjavur, Tamilnadu. The organization provides end-to-end digital marketing services. With the launch of its thought leadership service, the agency will be helping businesses achieve all of their marketing goals and drive growth. 

"Our team has a wealth of experience in creating compelling customized content, and they are passionate about helping businesses succeed. We look forward to helping more businesses establish themselves as thought leaders in their industry,” signs off Sankarabaaham.