HomeLane appoints 22feet Tribal Worldwide for digital & production mandate

22feet Tribal Worldwide would be expected to combine strategic thinking with creative capabilities and bring out fresh ideas to the world of home interiors for HomeLane, the home interior solutions provider.

HomeLane has appointed 22feet Tribal Worldwide to manage its digital and production mandate.

A recent Modor Intelligence Forecast report pegged the market for home interiors and renovation in India to be between USD 20 - 30 billion. However, the industry is largely unorganized and comprises mainly small, mid-sized players. The brand’s goal is to stand out in a cluttered residential interiors market.

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Udit Mediratta, Chief Marketing Officer, HomeLane said, “We are excited to be associated with 22feet as our growth accelerator. The year-long association is aimed at bringing on board their unmatched creative prowess and strategic thinking to create clutter-breaking work. Together, we aim to push the brand to scale newer heights in the home interior solutions industry.”

Vanaja Pillai, President, 22feet Tribal Worldwide sharing her thoughts said, “HomeLane is a brand that values both functionality and aesthetics and is committed to providing homeowners with customized, efficient home designs that are budget-friendly.”