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Final Day Cannes Lions 2023: Apple takes Creative Brand of the Year for the first time

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Cannes Lions announces its final day winners across categories; including a line of special awards.

In the final Awards Show of the week at the Cannes Lions International Festival of Creativity, the following Lions were awarded: Film, Glass: The Lion for Change, Sustainable Development Goals and The Dan Wieden Titanium Lions.

Special Awards were also announced, and after a strong performance by Apple across the Lions in 2023, the brand won its first Creative Brand of the Year award, a title held by Burger King for three consecutive years. DDB Worldwide won its first Network of the Year award, and Argentina took its first-ever Agency of the Year spot, won by GUT, Buenos Aires.

Philip Thomas, Chairman, LIONS, said, "The body of Lion-winning work that emerged from the Jury rooms points the way forward, and demonstrates the power of the industry to drive change, build businesses and shape society. Congratulations to all those who entered, who made the shortlists, and who won a Lion at the Festival's 70th edition to set the creative benchmark on the global stage."

In the Film Lions 1867 entries were received and 49 Lions were awarded: 6 Gold, 16 Silver and 25 Bronze, and the Jury chose to award two Grands Prix: 'Relax, it's ‌iPhone‌ – R.I.P. Leon', for Apple, by Apple, Cupertino, USA; and 'The Last Photo', for ITV X CALM, by adam&eveDDB, London, United Kingdom.

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Film Lions Jury President, Bruno Bertelli, Global CEO of Le Pub, Global Chief Creative Officer of Publicis Worldwide, Chief Creative Officer of Publicis Groupe Italy, Publicis Worldwide, Global, said, "The first Grand Prix is awarded to the best piece of work in the TV/Cinema section. This winner is a 30-second advertisement that stands out for its sharpness, focused approach, and clever twist. In this case, we aimed to acknowledge simplicity and high-quality crafting. The second Grand Prix, awarded in the sections that cover online films and other formats, is an incredibly bold idea that required overcoming numerous challenges to execute. Despite this, it remains a straightforward piece of work."

Glass: The Lion for Change received 184 entries and 7 Lions were awarded: 1 Gold, 2 Silver and 3 Bronze and the Grand Prix went to 'Knock Knock', for the Korean National Police Agency, by Cheil Worldwide, Seoul, South Korea.

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Also Read: Cannes Lions 2023: India bags two metals on final day

The Sustainable Development Goals Lions 691 entries. The Jury awarded 21 Lions: 2 Gold, 8 Silver and 10 Bronze and the Grand Prix went to 'Where To Settle', for Mastercard, by McCann Poland.

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In The Dan Wieden Titanium Lions 176 entries were received and the Jury chose to award 3 Titanium Lions, and the Grand Prix went to 'The First Digital Nation', for The Government Of Tuvalu, by The Monkeys, Part of Accenture Song, Sydney, Australia.

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Titanium Lions Jury President: David Droga, CEO, Accenture Song, Global, said, "How does a nation that is sinking keep its borders, sovereignty and rights? How does its people keep its culture, heritage and identity? By completely reorienting the rules and laws of what it is to be recognized as a nation on the global stage. This is far more than a creative or tech idea. It's not even about a disposable execution. It is about recognition, policy, and safeguarding GDP. It is also about creating new precedents for dozens of other countries facing a similar future. This work was the highest scored entry from day one of the prejudging, to the very last vote on the Grand Prix on the final day. It is an idea that needed to happen and should live on far beyond any of us."

The Cannes Lions Grand Prix for Good chose to award 'Anne De Gaulle', For Fondation Anne De Gaulle Association, by Havas Paris, France.

The following Special Awards were also announced:

Creative Company of the Year

Omnicom

WPP

Interpublic Group

Network of the Year

DDB Worldwide

Ogilvy

BBDO Worldwide

Independent Network of the Year

GUT

Wieden+Kennedy

Rethink

Agency of the Year

GUT, Buenos Aires, Argentina

Publicis Conseil, Paris, France

adam&eveDDB, London, United Kingdom

Independent Agency of the Year

GUT, Buenos Aires, Argentina

Rethink, Toronto, Canada

Wieden+Kennedy, Portland, USA

Palme d'Or

Somesuch, USA

SMUGGLER, United Kingdom

Biscuit Filmworks, USA

Spoon., Japan

Rebolucion, Mexico

Creative Brand of the Year

Apple

Dove

Heineken

Agency of the Year by Track

Agency of the Year - Classic

adam&eveDDB, London, United Kingdom

Agency of the Year - Craft

Dentsu Inc., Tokyo, Japan

Agency of the Year - Engagement

GUT, Buenos Aires, Argentina

Agency of the Year - Entertainment

Wieden+Kennedy, Portland, USA

Agency of the Year - Experience

GUT, Buenos Aires, Argentina

Agency of the Year - Good

McCann Poland, Warsaw, Poland

Agency of the Year - Strategy

Ogilvy, Mumbai, India

Independent Agency of the Year by track

Independent Agency of the Year - Classic

Rethink, Toronto, Canada

Independent Agency of the Year - Craft

pgLang, Los Angeles, USA

Independent Agency of the Year - Engagement

GUT, Buenos Aires, Argentina

Independent Agency of the Year - Entertainment

Wieden+Kennedy, Portland, USA

Independent Agency of the Year - Experience

GUT, Buenos Aires, Argentina

Independent Agency of the Year - Good

Howatson+Company, Sydney, Australia

Independent Agency of the Year - Strategy

Special, Auckland, New Zealand

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