Seagram’s Imperial Blue returns with a new ‘Because, Men Will Be Men’ campaign for Father’s Day

Imperial Blue took a humorous approach for Father's Day with its brand new film under the tagline ‘Because, Men Will Be Men’.

Imperial Blue Packaged Drinking Water, from the house of Pernod Ricard India, through its recent Father’s Day special ad film, put a lid on the serious image of fathers and introduced us to the one who can crack up the funny bone.

The campaign celebrated the effortless pranks of a father, shining a light on their light-hearted nature. The film titled ‘Unchi Hain Building’ presented a humorous moment between a father and his daughter and brought out the mischievous side of the parent as he engaged in a comical exchange with his daughter. With this campaign, Imperial Blue broke away from the stereotypical strict father archetype. 

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The video is available on their YouTube channel, along with the brand’s Instagram and Facebook handles, to reach their audience amassed through the social media presence. (To hyperlink each handle)

The campaign emphasised on bringing out humour that resonates with the target audience, and underscored the joy shared between fathers and his children through subtle and resonant fun. 

Disclaimer: The Article is sponsored & does not reflect the stance of the publication.