Digital Kong bags Kross Bikes' SM, PR and influencer marketing mandate

Digital Kong will be responsible for building stronger connections with Kross Bikes' existing audience while tapping into new markets as well.

Digital Kong has bagged the mandate to promote and elevate the brand presence of Kross Bikes.

The collaboration between Digital Kong and Kross Bikes is expected to open exciting possibilities for both companies, with a primary focus on harnessing the power of social media, public relations, and influencer marketing to create a brand experience.

The agency's approach to social media, PR, and influencer marketing aligns with Kross Bikes' vision for building stronger connections with its existing audience while also tapping into new markets.

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Speaking about the partnership, Sameer Mehta, AVP - Sales and Marketing at Kross Bikes said, "We are thrilled to collaborate with Digital Kong in our endeavour to strengthen our brand's presence. Their proven track record in the digital marketing domain and innovative approach aligns perfectly with our vision for Kross Bikes. Together, we are confident in creating a vibrant cycling community and empowering more individuals to adopt a healthy lifestyle through cycling."

Digital Kong's COO and Founder, Sanjana Nischal, also expressed enthusiasm for the collaboration, stating, "It is an honour to be entrusted with the responsibility of amplifying Kross Bikes' brand identity through our digital marketing expertise. We believe in the potential of Kross Bikes to inspire people and make a positive impact on their lives, and we are committed to helping them achieve their marketing goals."