BBH India secures creative mandate for IVAS

BBH India will manage brand development and positioning for IVAS. The mandate was won after a multi-agency pitch.

BBH India has won the creative mandate for IVAS by Infra Market. Awarded after a multi-agency pitch, BBH India would manage the entire spectrum of brand development and positioning for IVAS. They would also work towards building a launch campaign for IVAS to create awareness and establish the brand’s positioning in the marketplace.

The collaboration with BBH India is set to further amplify IVAS’s presence and establish its identity in the market.

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Commenting on the win and the new partnership, Abhijeet Jhawar, Senior Vice President – Marketing and Strategy, Infra Market said, “Infra.Market’s robust position as a preferred provider of building material products, supported by a strong foundation, paves the way for an exciting journey of expansion and growth with the launch of its consumer brand IVAS. We are delighted to announce our strategic partnership with BBH as our creative agency, reinforcing our brand’s strength and propelling us forward with unparalleled creativity and agility. With their strategic expertise, we are sure of taking IVAS, our consumer brand beyond the conventional boundaries. As the journey unfolds, Infra.Market is poised to make a significant impact and elevate its position as a leader in the Building Materials Category.”

Sharing his views, Himanshu Saxena, COO and MD, BBH India said, "At BBH, we believe in the power of zag to create differentiated brands and build lasting connections with consumers. We are excited to embark on this journey to make IVAS a leading home improvement brand with a diverse portfolio.”