Ad Spot: Instagram, Mont Blanc, BMW & more

In this week’s Ad Spot, we’re sliding into Gen Z logic, verifying humanity with a smile, and watching an octopus waltz underwater, all in the name of brand storytelling.

First up, CP-Meiji’s 'Sliding Mom' is a brilliantly weird, wonderfully accurate portrayal of teen independence. The Thai campaign introduces fruity milk flavours in smart, resealable cartons, but it’s the metaphor that steals the show. A Gen Z girl opens her milk cap to summon her mom (for tattoo money), and slides her shut again before the lecture begins. It’s witty, relatable, and lands the message: milk, like mom, should be there when needed, and out of the way when not. Wolf BKK nails both humour and insight in a spot that makes milk cool again for Thai teens.

Then there’s World’s US launch campaign, 'If You’re Human and You Know It', which reimagines the childhood song into a rallying cry for real people in the AI age. Directed by Jim Jenkins and backed by BBDO New York, the film features people joyfully proving their humanness with the help of the Orb, World’s biometric ID device. The campaign brings lightness to deep tech and reminds us that in a digital world flooded with bots and deepfakes, proving you’re human is suddenly revolutionary.

Finally, BMW’s 'Octowaltz' dives into metaphor, literally. Directed by Diarmid and powered by high-end CGI, the ad features an octopus dancing an elegant underwater waltz to explain BMW’s new central driving control system, the Heart of Joy. The octopus’s fluid movements represent how BMW’s new unit synchronises steering, acceleration, and braking into one seamless experience. It's poetic, beautifully absurd, and entirely captivating, a bold leap into imagination from a brand best known for precision.

Here are the ads that made to our ad spot this week. Enjoy these great spots and have a great weekend.

MONTBLANC - "Let’s Write" ft. Wes Anderson, Rupert Friend, Michael Cera, Waris Ahluwalia & Esther McGregor

Instagram - Anyway by Uncommon Creative Studio

BMW - Octowaltz: Heart of Joy by Jung von Matt Hamburg

Channel 4 - Sorry, Not Sorry by 4Creative

CP-Meiji - SLIDING MOM by Wolf BKK

World - Human And You Know It by BBDO New York