Mohanlal elegantly embraces his unseen side in Vinsmera Jewels ad

Mohanlal’s latest jewellery advertisement shows how a simple idea can stand out with the right performer. The veteran actor appears in a 110-second commercial directed by ad filmmaker Prakash Varma, who also acted alongside him in Thudarum.

The spot opens with Mohanlal stepping out of a car and being welcomed by Varma on set. Varma explains that the ad is shot in a fashion photography style and introduces him to model Shivani. What starts as a routine behind-the-scenes shoot shifts when Mohanlal notices the diamond jewellery worn by Shivani.

When Shivani leaves the frame with Varma, the jewellery goes missing. The crew searches anxiously until they find Mohanlal alone in his vanity van, now wearing the jewellery himself.

In a short sequence, he performs a quiet, almost dance-like routine, moving fluidly and using simple gestures to hold the viewer’s attention. The ad wraps up when Varma walks in on him, and both share a brief laugh, closing the story on a light note.

Without dialogue or heavy effects, the commercial focuses on Mohanlal’s ability to carry a scene through expression and presence alone—an approach that keeps the concept straightforward and memorable.

The campaign by Vinsmera Jewels makes a mark by casting an actor known for his portrayal of masculine characters on screen and putting him in a setup where he organically embraces the elegant and unseen side of his personality.