realme teases new brand face with ‘Live for Real’ campaign

realme has launched a new teaser campaign that has sparked speculation online about the identity of its next brand face. Posters featuring a silhouette and the tagline Live for Real have prompted fans and creators to guess who might be behind the spotlight.

The move signals a shift in realme’s approach as it looks to build a stronger emotional connection with Gen Z audiences. While the company has yet to reveal any details, hints suggest the new ambassador could be a well-known national figure, chosen to reflect realme’s push for authenticity and relatability.

The campaign coincides with the upcoming launch of the realme 15 Pro 5G and realme 15 5G in India. Amid rising consumer interest in AI-powered devices, realme is positioning the 15 Pro as its most advanced offering yet for social-first users. Marketed as an “AI party phone,” the device is engineered for dynamic settings, with camera enhancements that leverage artificial intelligence to adjust shutter speed, saturation, and contrast in real time, optimising low-light photography and motion clarity.

Notably, realme is consolidating its product architecture by bringing features traditionally reserved for its “Plus” line, such as enhanced imaging capabilities, higher-end processors, and immersive performance, into the Pro series. The move signals a strategic repositioning of the Pro badge, framing it as the new benchmark for mid-premium performance in India’s highly competitive smartphone market.

However, the spotlight isn’t just on the hardware realme’s campaign direction is generating considerable traction online. With the theme “Live Real,” the brand appears to be shifting toward a more lifestyle-driven, emotionally resonant narrative — one that speaks to authenticity rather than just technical prowess. A leaked teaser has further stoked speculation, particularly around the yet-to-be-revealed brand ambassador.

The realme 15 Pro 5G and realme 15 5G are slated for launch in India in the coming weeks. As anticipation builds, the brand is maintaining strategic ambiguity around key details—but the overall message is clear: realme is entering its next phase of evolution.