India bags 3 Gold Lions on Day 4 at Cannes Lions 2025

After a spectacular showing on Day 3, India kept its winning streak alive on Day 4 of the 2025 Cannes Lions International Festival of Creativity, taking home multiple prestigious awards, including three Gold Lions for the innovative campaign ‘Lucky Yatra’. The day saw a strong mix of purpose-led design and business transformation as Indian agencies continued to make their mark on the global stage.

The standout of the day was ‘Lucky Yatra’, which swept three Gold Lions across different categories—Brand Experience & Activation, Creative Business Transformation, and Creative Commerce. The campaign, celebrated for its inventive and impactful execution, demonstrated how creative thinking can blur the lines between culture, commerce, and community engagement. With its ability to resonate deeply with audiences while driving tangible business results, Lucky Yatra emerged as one of the most decorated Indian entries at the festival so far.

While Day 4 featured fewer wins in volume compared to previous days—India had earned 9 medals on Day 1 and 14 on Day 3—the quality of recognition remained high, with three Golds underlining the global relevance and strategic strength of Indian creativity. The consistent success of campaigns like Lucky Yatra, Eye Test Menu, and Acko Tailor Test signals a deeper trend: Indian agencies are crafting ideas that not only inspire but also transform everyday life and business.

With these wins, India’s total tally at the end of Day 4 stands at 31 medals.