India wins 3 Gold and 2 Bronze Lions on Day 4 at Cannes Lions 2025

Following a stellar Day 3 that earned India 14 awards, including a Grand Prix and four Gold Lions, Day 4 at the 2025 Cannes Lions International Festival of Creativity was quieter for Indian agencies. Still, the creative momentum continued as India secured two Bronze Lions in the Brand Experience & Activation category, with both wins highlighting impactful storytelling through design and community innovation.

Ogilvy India earned a Bronze for its 'Eye Test Menu' campaign for Titan Company Ltd. The initiative cleverly addressed undiagnosed vision problems among truck drivers by turning roadside dhaba menus into makeshift eye charts. This empathetic and cost-effective approach brought practical help to drivers during their meal breaks, blending thoughtful design with real-world utility.

Another Bronze went to Leo India for the ‘Acko Tailor Test’, which transformed routine waist measurements by local tailors into a screening method for heart disease. Leveraging cultural habits and community trust, the campaign exemplified Acko’s commitment to innovation and wellbeing by turning a common practice into a health check.

Although Day 4’s results were more modest—compared to Day 1's nine medals (including two Golds) and Day 3’s impressive 14—the continued wins highlight India’s growing creative influence. 

With these wins, India’s total tally at the end of Day 4 stands at 31 medals.