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AdLift, a global digital marketing agency, has announced the onboarding of TwoBrothersOrganicFarms. Won in a multi-agency pitch, the agency will be handling the paid marketing responsibilities for the brand.
Founded by twobrothers Satyajit Hange and Ajinkya Hange in 2014, TBOF has revolutionised organic farming in India. AdLift will be managing the paid media marketing mandate for the brand. It aims to conceptualise and create campaigns that match the innovation and creativity of TBOF. Its strategies will fuel sales and create loyal customers fulfilling the brand's goal of empowering organic farmers and boosting rural livelihood and employment.
The agency's innovative approach, data-driven strategies, and comprehensive understanding of the digital landscape were key factors in winning the trust of TwoBrothersOrganicFarms.
"We are thrilled to be partnering with TwoBrothersOrganicFarms and excited about the opportunity to elevate their brand through our paidmarketing initiatives," said Prashant Puri, Co-Founder & CEO, AdLift. "Our team is committed to leveraging the latest technologies and trends to ensure TwoBrothersOrganicFarms receives the visibility it deserves in the highly competitive organic market."
The paidmarketing strategy devised by AdLift for TwoBrothersOrganicFarms encompasses a multi-faceted approach, combining targeted advertising, search engine marketing, and social media campaigns. The goal is to not only increase brand awareness but also drive meaningful engagement and conversions for TwoBrothersOrganicFarms.
"We were looking for a digital agency that could not only understand our brand ethos but also create impactful campaigns that resonate with our audience. AdLift impressed us with their strategic insights and proven track record, and we are excited to embark on this journey with them," stated Satyajit Hange, Co-Founding Farmer, TwoBrothersOrganicFarms.