AdLift secures SEO & content marketing mandate for Apna.co

Digital marketing agency AdLift, now part of Liqvd Asia, has been awarded the SEO and content marketing mandate for Apna.co, an Indian jobs platform.

Under the new partnership, AdLift will lead Apna.co’s strategic SEO and content marketing efforts, focusing on enhancing the platform’s digital visibility, user engagement and lead generation. The agency’s scope of work includes keyword research, on-page and off-page optimisation, and content creation, alongside campaign performance tracking and refinement.

Commenting on the collaboration, Prashant Puri, Co-Founder and CEO, AdLift, said: “We are excited to collaborate with Apna.co to amplify their digital presence and help them engage with millions of job seekers and employers across India. Our team is committed to delivering results-driven strategies that align with Apna.co’s growth ambitions.”

Prakash Acharya, Growth Marketing Lead at Apna.co, added: “We’re delighted to partner with AdLift to strengthen Apna’s digital outreach and user engagement in India's competitive job market. AdLift’s strategic expertise in SEO and data-driven digital marketing strongly complements our technology-driven approach, including leveraging AI, to deliver career opportunities at scale.”

He further stated, “Through this collaboration, we aim to significantly enhance our online presence, drive meaningful user acquisition, and support sustained growth. Together, we look forward to further empowering job seekers, businesses, and enterprises by making career advancement seamless and accessible.”