Adtnu Tiwari becomes Head of Marketing & RTD at Bacardi India

Bacardi India on July 22 announced Adtnu Tiwari as Head of Customer Marketing & RTD (Ready-To-Drink). In this new role, Tiwari is expected to lead customer marketing strategies and expand Bacardi’s RTD portfolio in the country.

Tiwari has previously served as Category Lead- Premium White Spirits bringing nearly four years of experience to this position at Bacardi. He previously managed brands such as Patrón, Grey Goose, Bombay Sapphire and Martini.

Before joining Bacardi in 2021, Tiwari had over a decade of experience in the beverage and spirits industry, holding progressive roles across leading companies. He was also Head of Luxury Customer Marketing at Diageo India. Earlier roles include Brand Manager positions for Glenfiddich and Balvenie at William Grant & Sons, with various brand management roles focused on scotch and wines at United Spirits Limited and Diageo. His experience spans brand management, customer marketing, and category leadership within the alcoholic beverages sector.