Adyasha Roy Tomar joins Kult as Head of Creative & Brand Communications

Adyasha Roy Tomar has joined Kult as Head of Creative and Brand Communications. 

Prior to this, Tomar was Creative Director at McCann Worldgroup, where she worked for nearly two years. Over the course of her career, she has held leadership roles at several agencies, including L&K Saatchi & Saatchi, Ogilvy, Wunderman Thompson, and The Glitch.

At L&K Saatchi & Saatchi, she served as Creative Director and earlier as Associate Creative Director, leading campaigns and overseeing creative strategy. Her tenure at Ogilvy spanned more than three years, where she worked across multiple brands as Copy Supervisor and later Creative Supervisor.

Tomar has also worked with The Glitch as Associate Group Head for Brand Strategy and as Brand Strategy Manager, contributing to campaigns for brands such as Lay’s, Tropicana, Fabindia, and VLCC.

She began her career as a trainee copywriter at McCann and has experience across both traditional and digital communication roles.

At Kult, Tomar will lead creative and brand communication initiatives, bringing over a decade of experience in advertising and strategy.

Commenting on Tomar’s appointment, Karishma Singh, CEO of KULT, said, “Adyasha is one of the youngest creative leaders in India to have shaped some of the most memorable brand stories of our time, and we’re thrilled to have her leading the KULT brand. She understands culture, internet language, and the emotional core of how brands connect. At KULT, she will define how we speak, what we stand for, and how our beauty-tech platform creates value for consumers in ways that genuinely matter.”

Speaking on her appointment, Tomar said, “I believe beauty is more than aesthetics; it’s about identity, confidence, and storytelling. At KULT, the opportunity is to build not just a brand but a story-world where technology, culture, and creativity converge in ways that feel personal to every individual consumer. I’m thrilled to join this team at such an exciting stage of growth and to help shape how KULT speaks, moves, and lives in the minds of people.”