Aurelia announces Ananya Panday as brand ambassador

Aurelia, an ethnic wear brand, has named Bollywood actor Ananya Panday as its new brand ambassador, as announced on Friday.

The announcement comes amid the launch of the brand's festive campaign, titled ‘Hamesha Trending’, introducing Panday as the new brand ambassador.

Speaking about the association, Panday said, "For me, fashion is all about feeling good and owning your style, and Aurelia fits perfectly with that. I love how the brand makes ethnic wear feel fresh, vibrant, and always on-trend. My personal style is fun, easy, and versatile, and the #HameshaTrending campaign captures that energy beautifully. I’m truly excited to be the face of a brand that makes staying stylish feel so effortless and fun!”

Anant Daga, Chief Executive Officer, TCNS Division, Aditya Birla Fashion and Retail Ltd., said, "Ananya’s vibrant persona and strong fashion connect perfectly complement the spirit of Aurelia. She resonates with today’s woman who wants to look relevant, confident, and effortlessly fashionable at all times. Through #HameshaTrending, we are excited to bring alive this sentiment and set the tone for the festive season. Together, Ananya and Aurelia embody vibrancy, elegance, and celebration, everything that defines this time of year. We are thrilled to welcome her as our brand ambassador.”