Birla Tyres introduces new brand identity and updated logo

Birla Tyres has introduced a redesigned brand identity, featuring a modern logo and a revamped corporate website. These changes coincide with its recent acquisition by a consortium led by Resolution Applicant Dalmia Bharat Refractories Limited (DBRL) and strategic partner Himadri Speciality Chemical Ltd (HSCL), marking a significant step in the company’s ongoing strategic repositioning.

The new logo incorporates a custom-designed wordmark meant to evoke speed and forward motion, alongside a tiger mnemonic, dubbed 'Tyger', symbolising strength, agility, and leadership. A vivid Blue and Orange palette underscores values of trust, optimism, and ambition, aligning with the brand’s renewed focus.

Anurag Choudhary, Chairman cum Managing Director & CEO, Himadri Speciality Chemical Ltd, said, “This rebranding is more than merely a visual transformation; it is a reaffirmation of our dedication to purposeful development and progress.”

Dr. Chandra Narain Maheswari, Whole-Time Director & CEO, Dalmia Bharat Refractories Limited, said, “Our new logo encapsulates the essence of Birla Tyre, which is founded on four fundamental pillars: a legacy that motivates boldness, a product line that is prepared for the future, an unwavering commitment to continuous innovation and a oneness with world around us. As this new identity signals Birla Tyre’s readiness to meet the evolving needs of the automotive industry with energy, innovation, and purpose.”
The rebranding forms part of a broader initiative to reposition Birla Tyre as a high-performance, future-ready global player. In the coming months, the company plans integrated marketing campaigns across digital, television, print, and outdoor channels to enhance brand visibility among both existing and new customers.