Bisleri joins GMR Rugby Premier League as hydration partner

Bisleri International has partnered with the newly launched GMR Rugby Premier League (RPL) as its official hydration sponsor. The league, a franchise-based Rugby 7s competition, began on June 15, 2025, at the Andheri Sports Complex in Mumbai.

The inaugural edition features six city-based teams: Bengaluru Bravehearts, Chennai Bulls, Delhi Redz, Hyderabad Heroes, Kalinga Black Tigers, and Mumbai Dreamers. The competition will span 34 matches over 15 days and includes athletes from India as well as international players.

The RPL is operating under an exclusive 15-day window approved by World Rugby, and features high-profile participants such as Olympic medallists, World Champions, and former World Player of the Year recipients. The event marks a significant step in efforts to establish rugby as a mainstream sport in India.

Expressing his excitement on this association, Tushar Malhotra, Director of Sales & Marketing at Bisleri International Pvt. Ltd., said, “We’re thrilled to partner with GMR Rugby Premier League in its inaugural season—a tournament that distinguishes itself through both its bold vision and international impact. This collaboration is part of Bisleri’s broader sports marketing program, which now includes 56 active partnerships across various disciplines. Through this association, we’re proud to support some of the world’s top rugby athletes with our premium hydration solutions, while engaging global sports fans through compelling content and immersive experiences.”

Satyam Trivedi, CEO, GMR Sports, said, “We are delighted to welcome Bisleri International as our Official Hydration Partner. Hydration is essential for peak athletic performance, and Bisleri's reputation for premium quality aligns perfectly with our commitment to providing world-class facilities and experiences for our players and fans of rugby. We are excited about the innovative content and engagement opportunities this partnership brings."