A petition circulating within the advertising industry is calling on the organisers of the Cannes Lions International Festival of Creativity to strengthen protections against harassment and assault. The petition urges organisers to implement clearer safety protocols and better publicise support systems for festival attendees.
The campaign, launched by Emily Roberts, head of digital at Responsible Marketing Advisory and co-founder of The Women in Programmatic Network, had received 468 signatures at the time of publication. It requests several key measures, including updated codes of conduct, more accessible support resources, mandatory training for staff and partners, and confidential, trauma-informed reporting systems.
The petition states, “We believe that everyone attending Cannes Lions deserves to feel safe, respected, and supported. While we recognise the efforts made so far, it’s clear that more can and should be done to protect all participants.”
The petition follows reports of sexual harassment and assault shared by several women who attended the 2024 festival.
In response to previous concerns, Cannes Lions introduced three designated Safe Zones at the 2025 event, held last week. These zones were located at the Palais des Festivals, the Pantiero Terrace near registration, and at La Roseraie park across the Croisette. Each was staffed by trained professionals and operated 22 hours a day, from 8:30 a.m. to 6:30 a.m., to assist individuals who felt unsafe or required help.
Despite the introduction of these spaces, two individuals familiar with the matter stated in a media report that unclear protocols and limited visibility reduced their effectiveness, prompting further calls for a more comprehensive approach.
The petition acknowledges the steps taken by the festival to date but emphasises the need for broader action. It urges Cannes Lions to “lead by example” in setting a global industry standard for safety and accountability.