Casagrand announces Riteish & Genelia Deshmukh as brand ambassadors

Casagrand, a real estate developer, has announced the appointment of Bollywood actors Genelia and Riteish Deshmukh as brand ambassadors for its West India operations. The move is aimed at strengthening the brand’s presence in the region and aligning with personalities who reflect its core messaging around trust, design, and comfort.

The partnership is accompanied by the launch of a new 360-degree marketing campaign, centered around a television commercial. The film, set at the project site, features the actor duo walking through the property while highlighting its architectural and lifestyle features.

“At Casagrand, every brand ambassador we associate with is an extension of our promise to deliver thoughtfully crafted homes that elevate lifestyles. For our Pune market debut, we have designed homes that offer ‘much more’ – much more space, much more connectivity, and much more amenities – to the modern homebuyer. Genelia and Riteish Deshmukh perfectly embody this narrative as they bring a wonderful balance of aspiration and relatability for our target audience. Also, their chemistry is in full bloom in our new TVC, which beautifully captures the happy vibes of our homes that we want to showcase,” said Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand.