Colgate-Palmolive signs Rahul Dravid as brand ambassador for Colgate Total

Colgate-Palmolive (India) Limited has appointed former India cricket captain Rahul Dravid as brand ambassador for Colgate Total.

The partnership aims to link oral health with athletic performance, citing research that indicates the mouth is a gateway to the body.

Speaking on his association with the brand, Rahul, Dravid said, said "When it comes to sports performance, every detail counts. Oral health is one such detail - so much so that teams across the world & coaches like Hansi Flick now mandate dental exams for their team. That's where Colgate Total comes in for me, it prevents 8 dental problems, giving you that proactive edge”

Gunjit Jain, EVP, Marketing, Colgate-Palmolive (India) Limited, added "Good health has always been linked to sports performance. Everyone knows that you need good sleep, exercise and nutrition but the hidden edge that has not been spoken about yet is Oral Health. Yes, Oral Health is linked to sports performance. The science is simple - germs in your mouth can enter your body, cause inflammation and slow down muscle recovery and impact stamina. By partnering with Rahul Dravid, a personification of consistency and credibility, we're taking this conversation mainstream while highlighting Colgate Total's superior technology that fights germ build-up 3x better, preventing 8 dental problems. Stay tuned for more."

The partnership is supported by a campaign which will be promoted across digital and social media platforms.