Consumr.ai names Jaishree Agrawal as Commercial Lead – Consumer Insights

Consumr.ai has named Jaishree Agrawal as Commercial Lead – Consumer Insights. In her new role, Agrawal will oversee commercial strategy and client partnerships for the consumer intelligence platform.

Agrawal joins the company with more than a decade of experience in market research, specialising in innovation strategy, behavioural insights, and brand development. She previously worked at NielsenIQ BASES for six years, where she was involved in aligning insights with business outcomes for both global and Indian brands.

At Consumr.ai, Agrawal will focus on supporting the adoption of the platform’s AI-driven tools, including its core product, AI Twins, which offers real-time simulations of consumer behaviour for marketing and campaign testing.

“We’re thrilled to welcome Jaishree to the Consumr.ai family,” said Vivek Bhargava, Co-Founder of Consumr.ai. “Her depth of experience and consultative approach is a perfect fit as we build a platform that serves as a real-time, always-on research engine for brands. Jaishree will be instrumental in helping marketers unlock the full potential of AI Twins across business functions.”

Agrawal has worked at the intersection of traditional research methods and emerging AI technologies, with a focus on applying insights to support business decision-making. Her appointment reflects Consumr.ai’s ongoing efforts to strengthen its commercial leadership amid plans for product development and international growth.