Dentsu India appoints Imtiyaz Vilatra as CEO of Posterscope

DentsuIndiahas elevatedImtiyazVilatratoChiefExecutiveOfficerofPosterscopeIndia. In his new role, he aims to enhancePosterscope's digital out-of-home (DOOH) and intelligent OOH (iOOH) offerings. He will report to Anita Kotwani, CEO, Media, South Asia,dentsu.

With more than 25 years of experience in the out-of-home (OOH) industry, Imtiyaz Vilatra is set to lead Posterscope India with a focus on integrating advanced technologies into the agency's operations. Under his leadership, the agency plans to explore the use of augmented reality, 4D experiences, and AI to expand its capabilities.  

Harsha Razdan, CEO - South Asia,dentsusaid, “Imtiyaz's elevation is a timely and strategic move, enabling him to drivePosterscope's expansion in experiential and Below-The-Line (BTL) divisions, strengthening our urban and rural reach. His leadership remains a vital link between strategy and execution, translating our goals into meaningful partnerships for our clients and communities. I am confident that underImtiyaz’s continued guidance, we will not only meet but exceed the evolving needs of our clients, setting new benchmarks for excellence. His exceptional passion and deep industry insights will be pivotal as we navigate a path where innovation meets purpose, driving change that resonates far beyond the immediate.”

Anita Kotwani added, “Imtiyaz’s elevation is a testament to his visionary leadership and commitment to redefining the OOH landscape. Under his leadership,Posterscopewill strengthen its position within thedentsuecosystem, embodying our ‘OneDentsu’ vision of unified, cross-channel marketing solutions. By seamlessly integrating OOH with digital, media, and experiential campaigns,Posterscopeis set to deliver transformative, multi-channel experiences powered bydentsu’s advanced audience insights, driving precision and impact that elevate client outcomes.”

ImtiyazVilatracommented, “The OOH industry stands at a transformative juncture, with technology and data insights reshaping how we connect with audiences.Posterscope’s future lies in harnessing AI, programmatic DOOH, and real-time analytics to deliver dynamic, measurable campaigns. Integratingdentsu’s digital intelligence into our OOH offerings enhances our capabilities and raises the value we deliver through deeper engagement, personalization, and an integrated, ROI-focused approach.”