Dentsu wins integrated agency mandate for Papa Johns India

Dentsu has been appointed as the integrated agency partner for Creative, Media, and PR for Papa Johns India. The mandate was followed by a competitive multi-agency pitch.

As a part of the collaboration, the advertising group is expected to lead the end-to-end communications strategy through a unified, multi-agency approach.

Dentsu Creative Webchutney will lead the creative strategy, brand identity, and campaign development; iProspect will drive a digital-first media strategy and performance marketing; Posterscope will strengthen out-of-home and on-ground presence; and Dentsu Creative PR will enhance brand reputation through earned media, influencer engagement, and reputation management.

Speaking in the partnership, Tapan Vaidya, Group CEO, PJP Investments Group, Master Franchisee in India, said, “We are excited to welcome Dentsu India as our official agency partner after a highly competitive review. Their strong understanding of the Indian market, data-led approach, and integrated capabilities align perfectly with our vision of delivering Better Ingredients. Better Pizza. We are confident this partnership will help us connect with customers and grow Papa Johns in India.”

Speaking on the win, Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney, added, “We are incredibly proud to have won the integrated mandate for the prestigious Papa Johns. This win is a testament to the power of collaboration across the One dentsu network, uniting Creative, Media, and PR under a single vision. From the very first briefing, it was evident that this was more than a pizza launch - it was about bringing a global icon into a whole new cultural conversation. That is the kind of challenge we thrive on - fresh ideas, bold storytelling, and a topping of new narratives that will redefine the pizza category in India.”