Dylect names Rannvijay Singha as brand ambassador

Dylect, one of India’s emerging lifestyle electronics brands, has announced actor and automobile enthusiast Rannvijay Singha as the brand ambassador for its upcoming automotive technology line. The partnership comes ahead of the company’s planned launch of a new range of smart in-car electronics aimed at improving safety, convenience, and the overall driving experience.

Known for his association with India’s motoring culture, Singha is expected to bring credibility and relevance to Dylect’s expansion into automotive tech, which is designed for Indian roads and everyday travel conditions.

“Driving isn’t just routine for me, it’s a way of life,” said Rannvijay Singha. “What Dylect is building resonates deeply, tech that’s practical, smart, and actually makes every journey better. I’m excited to be a part of this ride.”

Commenting on the announcement, Anuj Bhatia, Founder, Dylect, said, “Rannvijay isn’t just a face — he’s a symbol of what Dylect stands for: fearless, dependable, and built for the real world journeys. As we gear up to launch a product that redefines how India experiences everyday driving, we’re thrilled to have a partner who embodies trust, resilience and authenticity.”

Following a debut year with revenues of approximately ₹33 crore ($4 million), Dylect is now extending its presence into the automotive segment. The collaboration with Singha is seen as a strategic move to engage India’s growing base of tech-conscious, road-aware consumers.