Elixir Consulting rebrands as Grafton Recruitment in India

Elixir Consulting, a recruitment firm and subsidiary of GI Group Holding, has rebranded as Grafton Recruitment as part of a global alignment strategy by the parent company. The move is aimed at consolidating GI Group Holding’s international recruitment operations under a single brand identity.

With more than 40 years of experience in international hiring, the company now enters the Indian market under the unified brand name.

Sonal Arora, Country Manager, GI Group Holding, said, “Our team, relationships, and commitment remain unchanged; what evolves is our capability. As Grafton, we are better positioned to support clients with global networks, digital tools, and deep domain knowledge.”

Maya Nair, Executive Director, Grafton Recruitment, said, “We are combining our strong local expertise with global capabilities to offer clients a more integrated and future-facing approach to hiring. Additionally, it gives our employees access to global frameworks, technology, and learning opportunities, enabling them to create an even bigger impact.”

In India, the brand will continue to serve a spectrum of industries, including IT, Manufacturing, Healthcare, Consumer, Retail, E-commerce, Engineering, Power, Oil & Gas, and Shared Services.